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by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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by Tim Rödiger : On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)

ISBN : #3658098813 | Date : 2015-05-29

Description :

PDF-e73c2 | Tim Rödiger bietet Führungskräften einen systematischen Ansatz zur Entwicklung von Stories für ihre Unternehmen. Der Begriff Story taucht auch in der Wirtschaftswelt immer öfter auf. Der Autor zeigt auf, warum Stories für Unternehmen wichtig sind, aus welchen Elementen sie bestehen und wie Unternehmer sie entwickeln können…. On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)


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by Robert F. Pelzel : Deregulierte Telekommunikationsmärkte: Internationalisierungstendenzen, Newcomer-Dynamik, Mobilfunk- und Internetdienste (Wirtschaftswissenschaftliche Beiträge) (German Edition)

ISBN : #3790813311 | Date : 2000-10-27

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by Jan-Benedict Steenkamp : Global Brand Strategy: World-wise Marketing in the Age of Branding

ISBN : #1349949930 | Date : 2017-01-04

Description :

PDF-073ac | Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home mar… Global Brand Strategy: World-wise Marketing in the Age of Branding


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by Felix Beilharz : Online-Know-how für Manager: 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern (German Edition)

ISBN : #3658109491 | Date : 2016-06-09

Description :

PDF-f3f1c | Dieser hochwirkungsvolle Ratgeber zur effektiven Online-Nutzung bietet Führungskräften 101 direkt umsetzbare Tipps zu besserer Eigen-PR, ergiebigerer Informationssuche, effizienterem Online-Zeitmanagement und wirkungsvollerem Networking. Wer als Manager nicht von den „Digital Natives“ abgehängt werden will, benötigt profundes Wissen über die verschiedenen Online-Instrumente und deren Eins… Online-Know-how für Manager: 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern (German Edition)


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by J. Darroch : Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs

ISBN : #1137358165 | Date : 2014-07-02

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PDF-225de | This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers…. Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs


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: Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662485060 | Date : 2016-01-09

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PDF-26c9b | Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation… Business Project Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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by Steve O’Keefe : Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services

ISBN : #0471161756 | Date : 1996-11-05

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PDF-6046e | Do you want more hits at your Web site? Do you want to get attention on the Net without getting flamed? Do you want to reach the online media without making them mad? Then you want Publicity on the Internet, a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Increase traffic at your Web site * Plan and promote online events * Get m… Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services


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by Barry Libert : We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

ISBN : #0132244799 | Date : 2007-10-05

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PDF-80ff4 | Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights… We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business


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by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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[Pub.57Biu] Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF | by David Norton


Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Financial Cryptography and Data Security: 9th International Conference, FC 2005, Roseau, The Commonwealth Of Dominica, February 28 – March 3, 2005, Revised Papers (Lecture Notes in Computer Science) PDF




: Financial Cryptography and Data Security: 9th International Conference, FC 2005, Roseau, The Commonwealth Of Dominica, February 28 – March 3, 2005, Revised Papers (Lecture Notes in Computer Science)

ISBN : #3540266569 | Date : 2005-08-22

Description :

PDF-bb0ff | The 9th International Conference on Financial Cryptography and Data Security (FC 2005) was held in the Commonwealth of Dominica from February 28 to March 3, 2005. This conference, organized by the International Financial Cryptography Association (IFCA), continues to be the premier international forum for research, exploration, and debate regarding security in the context of finance and commerce. T… Financial Cryptography and Data Security: 9th International Conference, FC 2005, Roseau, The Commonwealth Of Dominica, February 28 – March 3, 2005, Revised Papers (Lecture Notes in Computer Science)


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Financial Cryptography and Data Security: 9th International Conference, FC 2005, Roseau, The Commonwealth Of Dominica, February 28 – March 3, 2005, Revised Papers (Lecture Notes in Computer Science) by

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Collaborative Information Technologies Mehdi Khosrow Pour PDF 678cde60d

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Collaborative Information Technologies PDF




by Mehdi Khosrow-Pour : Collaborative Information Technologies

ISBN : #1931777144 | Date : 2002-04-02

Description :

PDF-b71b8 | ###############################################################################################################################################################################################################################################################… Collaborative Information Technologies


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Collaborative Information Technologies by by Mehdi Khosrow-Pour

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New Directions in Research on E-Commerce PDF




: New Directions in Research on E-Commerce

ISBN : #1557532397 | Date : 2003-03-25

Description :

PDF-0eb35 | It’s a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with. Current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applica… New Directions in Research on E-Commerce


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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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